November only means one thing for car enthusiasts; SEMA.


SEMA is the world’s premier automotive event, featuring new products, tools and equipment. It’s home to some of the most intense builds of the year, seminars, special events, networking opportunities and much more. For four days, the automotive industry elite converge on Vegas from all over the globe. Simply put, it is the single most important event of the year in the aftermarket world.



Vossen Wheels has been a SEMA heavyweight since 2008, and they didn’t pull any punches in 2015. While they did have a small, understated booth in the main convention area, it was their after hours lounge that really offered the vision of Vossen’s future.


SEMA closes at 5pm on Tuesday through Thursday. At 6pm, Vossen livened things up in the Sky Lounge at the Mandarin Oriental Hotel & Casino. This invite-only event held the unveiling of their newest collections and their collaborative project with Work Wheels. It was more intimate than an over-the-top unveil on the SEMA show floor… but don’t mistake “intimate” for “quiet.” The music was flowing, as were the cocktails.



Upon arriving at the entrance of the Mandarin, we were greeted by several gorgeous vehicles equipped with Vossen products. With the towering building above, we were whisked into the exclusive resort and on our way to an incredible suite where our evening began. The Vossen Sky Lounge was packed to capacity, with even more people waiting outside the doors. Once inside, the wheel displays were beautifully lit. The room was transformed into a combination of a wheel showcase and a lounge area. The Vossen team was there in full effect, all available and more than willing to answer any and all questions for their partners. Along with the Vossen X Work collaboration were all-new additions to the Forged Collection, Precision Series and VF Series Flow Formed Designs.



This event was one for the books. We wish we were allowed to show you all of their newest products, but unfortunately everyone was asked to refrain from photographing many of them. Top Secret, you know. One of Vossen’s goals with the Sky Lounge was to keep these new collections under wraps until they are fully ready for release – but we can tell you, they are 100% worth the suspense. Big thanks to Mike, Sam, Alex, Kat and the whole Vossen Team for thinking of us and supplying the coveted golden tickets. This will be a tough one to top next year, but we have no doubts that #TeamVossen will deliver.

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